Interview: Yang Jing - the game of military circles

Inscription: Yang Jing with his military background is not a secret. In late 2003, the "software world" named "Top Ten Chinese leader IT companies," Yang Jing ultimately selected, then, his resume is also a piece of paper was then selected side of the fabric of the Internet routinely, "in 1982, graduated from Nanjing Institute of Communications Engineering "1, has said plainly their military status. Then do a little understanding, that Yang Jing in the army as long as 23 years, this year, his 45-year-old.

Today, the military and the game, two openly professional, cross each other between the staff and a surprise. But when the luminous flux as the Chinese game industry, one of the most influential, the status of Yang Jing fun together: he seems to be a "medium" the epitome of people can not help but want to know about him to inquiry, "the military" is in the eyes of most Chinese people still have dash of mystery to the luminous entities whether to "game" is what the young industry, bring something new.

More can be said the original purpose of this interview is for the inscriptions.

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Plan as journalists, interviews from the YANG Beijing military career began. Perhaps the most familiar about their topic's sake, Yang Jing showing natural warm tone.

"I am 17 years old in Xinjiang into the army and field artillery units in the army ... ... 78 years after the reopening, I entered the Nanjing Institute of Communications Engineering, Xinjiang since she graduated ... ... 3 years back, I was transferred to the Guangzhou Military Region, has been engaged in communications work ... ... "

Yang Jing Promises has been mentioned from his enlistment in 1999 to change jobs, and let the reporter did not expect that in such a large segment of the narrative, he Jingmei speak about what wealth "legendary" story Instead, talk about some of the most obscure details of the army, he has interest proudly -

He will talk about in the entrance examination before the company commander gave him only three days of review time, then drove him to a 17 in the overnight search of the beginning of high school physics textbook; he said that he was to join forces with a glorious tradition, , who had participated in the Huaihai Campaign. The Let's talk about their experiences when enlisted, he seems to have forgotten the opposite is just a game reporters: "I joined the unit, there are five Artillery, the first group is the cannon, diameter 155 mm; the second is gun-howitzer Mission caliber is ... ... we are anti-tank Artillery, on a smaller caliber gun was. Well this gun is the smaller size of the lower mechanical level, so the operation up the greater human input, that is, the more tired ... ... "Here, he smiled for reporters," This, you know? "What reporters really want to make a little response, but the fact that despite their" know nothing ", so he had yet to laugh ... ...

Objectively, the answer's not for nothing Jing Yang expectations, for example, had already heard before in the past, China's first CDMA mobile phone that he himself developed, but after the interview began, Yang Jing for such a "flash" things that did not mention the word. When a reporter direct confirmation, the Yang Jing it lightly smile: "I developed is the first military 800M mobile phones, can be considered the predecessor of today's CDMA mobile phone." No much to say.

Clearly, knowledge and attitudes about the military, Yang Jing and our differences are obvious - when the outside world to focus on all the so-called "bright spots" when, in his case, "the military" is really one of the most with the normal "life." This is "really" in, hidden deep.

As the interview in-depth, subject to optical communication and games slowly. Should be said that the military style Yang Jing management concepts associated with the Optic is obvious. Single One example: In the luminous, if late for work, no matter what level of staff, should be "left standing", or even Yang Jing, I have had two such "experience."

However, Yang Jing has a very strong view that a military color details and not enough to fully experience the performance of military service to his luminous flux of current management. "Because to be in force for a long time, I understand the many advantages of the forces to be more clear than others, but at the same time, I have been going on in another point of some reflection, that is common on military and business and different. "

He believes a lot in common units and enterprises, for example, in the basic attitude of doing things, have emphasized that "sincere, kind, hard-working" in the task of implementation, are particular about strict punctuality. In the latter note, he even a little excited: "forces to develop a set of iron systems to ensure the full implementation of the task, it is the experience with blood in return! And operating the game, is a 24-hour service, you arbitrary, right?! "Here, Yang Jing reporter suddenly asked," You know we be where this room is it? is not my office, but our 'general duty room'. Optic implement the double-duty system, whether it is the first line of GM's management or director level, 24 hours every day. "

As for the difference between the two, the focus of Yang in Beijing focused on "respect for the worth of the individual." He spoke then of a story: "I am in the army, each soldier is allowed to have any personal items, all of the appliances are units issued, there was a veterans secretly bought a pair of stockings, for fear of being captain found , on the day before going to bed put on, so do exercise again when the next day in exchange for military issued socks. "He analyzed the Road," forces in order to emphasize discipline, sometimes have to go hard to overcome people's personality, but in enterprises Look, there is no doubt it will hurt too strict self-esteem and motivation of staff. "

However, no matter how Yang Jing implemented in the company of his understanding, his body seems to not quite the existence of such "personality" and "discipline" of the conflict, 23 years of accumulation, so that "discipline" has been integrated into his blood. Even today, the president of the Amateur Optic monotonous life is unbelievable. Office more than a year in Shanghai, Yang Jing to sing only two songs, also, and eat with their subordinates, he can be considered a major "entertainment", but apart from these, most of his time is the company headquarters.

"I live in the company," Yang said in Beijing. The luminous flux of the staff told reporters that their boss longest out for a week over this building.

Yang Jing felt that a long-term business objectives, must have its own culture, while the luminous culture has three cornerstones of the above extension of the reflection of "stressed the implementation of the" and "respect for individual worth" two elements of its second position.

Left an element of what is it? Yang Jing answer is: learning.

Yang Jing seems to be a habit, an interview, the reporter found the name of Huawei CEO Ren Zhengfei was that he often talks about, perhaps, it has been a soldier, and the Ren Zhengfei. Speaking about "learning", Yang Jing once again talking about Huawei.

"Ren Zhengfei set" Huawei Basic Law ", I feel good, but he said" ten years time it changed, "and" never entered the information services ", I do not agree. Yang Jing has always been firmly confident tone." Everything is changing , there is no absolute thing, we have the "luminous principle", but first, it can be said that general principle is: the principles of market and business development with amended at any time. Learn. "

Objectively, the learning ability of optical communication is not questionable. In the last year, formally signed on March 20 "Legend 3" after a period of time, Luminous practices both in the operating system prompt changes in the structures and channels, the various aspects can be described as a lot of problems. In this regard, Yang Jing, I also do not deny. However, in the second half, especially the "Shen Jian," launched after the operation clearly skilled and luminous flux, the number increasing rapidly online, really established their own "mainstream game operator" status, which is obviously a "learning" results.

However, this "study" was significantly and Optic Implementation "latecomers" in the identity-related, after all, the time when the luminous flux entry, grand, Ninetowns, net magnitude as the industry has shown a lot of great promotion value of "routine." With luminous lengthening the time involved in the market and its progress, this "latecomers" learning advantage will no longer exist?

"No." Yang Jing answer is very simple, "has a short foot, inch a director, three peers, must be my teacher. In this industry, if you have 'I am the boss' this state of mind, and you will back! "

Cover this point, approaching the end, raised his head, looked at Yang Jing, the reporter suddenly reminded of a very polite question, after much hesitation, finally thrown out. "You have 45 years old this year, in the game in this industry, this age is certainly greater. You have been talking about learning, but in fact is more about 'why' to learn, but learning ability and age is often inversely proportional? though your study does not mean luminous flux of the study, but the fact is clearly a very close relationship between the two. "

Yang Jing smiled.

He is a face not so rich people, more than an hour in the past, he only smiled twice in total.

"I did not go into detail my college experience, because those four years the greatest impact on me, in fact, I do dissertation, my teacher let me know of a 'method' is important: continuous analysis, summarized summarized. In this way, I've spent 20 years, so I know that as long as this method, I will be able to continue to learn. "

Yang Jing is "fit" in an interview back to the starting point: take off his military uniform, entered the game circle, from a technical shift management, Yang Beijing's role in the dramatic transformation with, but the question to end all the time, he will still be restored The most authentic image of their own - he was a soldier.








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B2G appeared in China Yiwu Fair into the White House

Recently from the "2006 China Yiwu International Commodities Fair," the organizing committee was informed that called B2G (Business to Government) of the latest trading patterns will show up at the Yoshihiro. The transaction model will help China's manufacturers sell their products through the procurement process the U.S. government. Experts believe that this let the "Made in China" into the "White House" trading patterns, nothing less than the price war is still in the manufacturers are shopping has opened up a "Blue Ocean."

It is understood that the Federal Bureau of Statistics 2004, U.S. Department of Commerce's annual report shows the total funds in 2004, the total amount of U.S. government procurement market was 2.2 trillion U.S. dollars.

Currently, there are many specializing in U.S. government agency procurement information release. As one of them, marked hegemony network president Wu Gaolin to reporters that the U.S. government procurement by open tender in the United States used to be called "sealed tenders", the principle of an open, fair and just. The U.S. government will invite bidders to compete extensively, after its screening, the contract ultimately will offer the lowest order, the optimal conditions for the party.

From the Shenzhen Bureau of Trade and Industry of information, as at present, Shenzhen has more than 300 companies successfully entered the United States government procurement market. Many of them were twenty or thirty people of small factories, the output value less than 1 million yuan.

It is understood that in this Yoshihiro conference, exhibitors will present a number of agencies purchase billions of dollars worth of U.S. government procurement order information, they will give the forthcoming "2006 China (Shaoxing) International Textile Fair" brought 3 -5 billion of U.S. government procurement order information.

Yiwu City Foreign Trade Bureau official said, foreign markets has always been emphasis on high profit, but the layers of exploitation of foreign trade market and the high threshold has been blocked in many domestic enterprises will be a truly global market, participation is at best a the lower reaches of the low-cost manufacturer. Because domestic companies can usually only get through the layers of middlemen exploit the international and changed hands several times in the order, the profit is very low; and lack of understanding the international market, these companies are actively participating in the international market is difficult to offer such market behavior .

However, the introduction of the B2G Yiwu Fair Trading This new mode of exploitation mentioned above can be avoided, as the current cost-competitive manufacturers in China to open up a vicious competition from low profits and the "Blue Ocean."






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For the B / S structure, to understand the point

I would like to say a few words on the B / S structure software ideas, I hope you criticize.

For the B / S structure has a common characteristic is the user, identity, roles and permissions.

I think these four concepts I am also a long time, according to what I would like to say a few words:

First look at the following examples:

Users 鈫?Permissions 鈫?Identity 鈫?role

These three concepts, a unit of a class

Joe Smith 鈫?鈫?soldier 鈫?artillery shelling

Artillery 鈫?鈫?鈫?John Doe soldiers loaded eggs (loading)

Wang V 鈫?monitor 鈫?鈫?Command artillery shelling, feed, shelling

Zhao six soldiers 鈫?鈫?鈫?to artillery master kitchen cooking

The above examples are present in a class system among the artillery, each user has its own identity and role, status and role of the decision of his authority.

User: access to all systems are operating, or a virtual person. In the system we assume that each person has only one user name and password, then each of us in the system is a separate user. Of course, sometimes a man has a lot of user name and password, then he may play in the system multiple identities and roles, but in his name to a user access to the system later, we still think he is an independent person. Like a person can be both teachers and can be the same as Olympic volunteers, the identity and role in society and can do, but in a particular environment, the identity of his role is unique.

Identity: refers to a large environment with a specific function or group. The so-called environment is a user on the system definition, and is made with the highest authority of system administrators, managers and non-administrators, and sometimes administrators may also many different kinds. Identity in the larger environment in general is relatively stable. This is the forum as the most typical, each version has its own owner, can also be a number, the highest in the forum administrators have permissions to other users, compared with non-administrator. The above example, the identity of this class is mainly artillery squad leader and soldiers, namely, simple system administrators and non-administrator, if there is general administrator of this arrangement as exists.

Role: only in a small environment or setting a user or multiple users in the identity of the type specified. This is dynamic, it can be said to change frequently. The same as acting, actor is a user's identity, but the role is different as the game changes constantly occurring. In the B / S structure of the system always exist VIP users, registered users, advanced users, ordinary users, the role of tourists, what do they do in fact are non-relationship management class. Then we say that is what they call the above role, the situation in the forum is more typical. Many sites integral to how much or how much money paid will be allowed to do what the system's operation, in fact, doing the role change. Artillery on the above example can be divided into (I do not know, absurd) loading member of the ignition member, rub runner, Win gun carriage drivers. Shelling of their operations in a work is completely different, only one is identified, they can only play a role in a session, but not from the global to control.

Permissions: Permissions is the so-called powers and limitations, it means you can do what in the system operation. Each system is a number of functions can also be said to have a number of permissions, each operating system, or whether it is for the system in a part of the identity and the different roles will be based on one or a given number of users. Therefore, the general permission will not be owned by a user, in the above example can be seen, not only shelling of a role can not only be loading a role, so permissions can be cross sometimes used.

Finally finished the four concepts (sensory nonsense) It is clear that our system is composed of these elements then how they work? Process

Do people know that the test trials process, bug handling process, in fact, each system has its own operating procedures. For the above example, I think that the simple process should be as follows:

Various parts of the artillery gun carriage transport loaded gun carriage open 鈫?will be shipped to the destination unloaded gun 鈫?assembly 鈫?鈫?Debug 鈫?Proofing 鈫?artillery loader ready 鈫?鈫?鈫?unloaded gun fire 鈫?income 鈫?the artillery gun mounted on the car parts 鈫?gun carriage will be transported back to the camp opened and the gun carriage gun 鈫?鈫?Income maintenance warehouse

Qi Shi and a lot of steps to hike to judge if the judge whether it's a step back to the previous restart.

Obviously, I do not want to explain the case to a status or role in the process of a part to play with what authority, what kind of role we should be very clear and clear.

Personally think that doing B / S test when the main function of the test line should be like this:

1. Permissions are correct for each test.

2. More authority with the functionality of whether an error occurred.

3. Test whether the correct permissions to roles

4. Roles with the permissions are correct, whether there are missing or there should not have permissions.

5. In the specific identity of the roles have permissions to change what will happen.

6. When the occurrence of cross-role is an identity can play multiple roles in the time of the cross would not have permission error.

7. In the process of testing whether the competence of the function in question (here, the process must ensure that cover all branches).

8. When the interruption of the treatment process.

Of course, such tests are sometimes a problem, that is, B / S structure, sometimes there can be done in any case the operation. Such as view, query, sort, class action, so this type of operation should be tested separately.

I was testing new, just end of the training, these are all they want out, has never practiced in large projects, that if there is an error, please, thank you brothers and sisters for their support.







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Jobs sick industry concerns raised

Mr. Chen: to gamble, it is worth doing the business of life

Mr. Chen in the hands of the big box will determine the success or failure within the next few years

"Internet Week" reports Shanghai Shanda chairman and CEO Chen Tianqiao in February 2005 to acquire 19.5% stake in the form of Sina began their strategic expansion in 2005, the road.

By 2005, Chen was considered lucky to seize the opportunity to network games. Among 2005, Chen used his strategic vision and layout to prove itself as a new generation of energy entrepreneurs. But also in that year, Chen finally took his hands out a lot of cash.

Worth doing the business of life

By the end of 2005, Shanghai Shanda announced several network news operations start of the game for free. Some analysts believe that, from the start, Mr. Chen is not really want to do online games, and he is really interested in cultural matters. In the grand listing, Chen told the media, interactive entertainment is the life he really wanted to do something.

In fact, in 2004, the process of listing a grand, grand has been very clear that their future path is a "Disney China", as from a single online game operators to develop diverse content production, media company. With Mr. Chen's words is "not just a game, there is the media."

At that time some analysts believe that Wall Street may be made to meet Mr. Chen and a rather high-profile stance. But since then numerous operational point of view, Mr. Chen for the future direction of Shanda already intended. In the grand launch, its official name is also followed from Shanghai Shanda Interactive Entertainment Limited to "Shanda Interactive Entertainment Limited." The same level in the Alumni Chen Fudan University, Shanghai, SMG president Li Ruigang also be absorbed into the big board.

Mr. Chen clearly said: "The grand will learn the light of HBO, Time Warner, Disney's approach to building the Group's business model. In 5 to 10 years, or longer, the grand is a Disney had to go away over the road. like a Mickey Mouse by Disney as to create a three-dimensional entertainment world. "In short, a grand you want to allow themselves to be a digital entertainment empire.

Layout of the three major entertainment platform

October 2005, Shanda and Mitac Group Launches EZ Mini. The launch of this product, Chen very excited: "This marks the grand has been able to establish a unified platform based on three major new business structure to a new five-year development for the company to lay a good foundation."

Mr. Chen is more like the kind of large business users, it is clear that a simple online games PC users already can not meet Mr. Chen's appetite, Shanghai Shanda began to break their dependence on the PC terminal. Mr. Chen said: "Shanda has been working to meet the needs of home users set up an interactive entertainment platform. Now we have conducted a platform based on TV shows and home users spending habits of Web content integration, and strive to provide the most home users in China for the interactive entertainment content. "

Beginning in 2004, a grand use of the financial market to 4.5 billion acquisition of many Internet companies (including Sina shares included), the integration of games, literature, music, information services and many other content.

According to Mr. Chen's strategic vision, a grand through the computer, television and handheld devices 3 platform, rich Internet content to the greatest extent possible to the consumer, especially the potential of home entertainment users.

Mr. Chen is the most attractive late in his hand that could not open "box." In 2005, the year the media have speculated that this "box" look, but until recently only to their own grand "box" push the market up. IPTV grand tour this began, but Mr. Chen has been clear to the outside world, his hands Box is not just to provide IPTV, can also provide more services. Mr. Chen said: "In 2005, chess games, online games and other entertainment content can be provided in a television platforms. Shanda to provide content for network TV, the network moved the game on TV."

The success of the box

"It's grand, to a critical period that will be a good no one can go beyond the kingdom. Done, a grand will be within two years beyond. This year will be the grand fateful turning point. If gamble, then I will charge big win, I have Bacheng sure. "former vice president of Shanghai Grand Zhu Weilian commented," IPTV is a big priority is the needs of home entertainment strategy, we call 'down strategy '. Now, some people clapped his hands was stomping, though policy barriers high, not optimistic about the outside world, but certainly Mr. Chen has his way. "

In the previous evaluation of Mr. Chen and among people, even the most sober analysts are no exception, without exception, that Mr. Chen's smart. But the face of Mr. Chen's "box", even the most optimistic people will give a pessimistic reasons.

"Shanda's interactive television program may be difficult and not smooth sailing," said Mary Meeker, "because the big need in the content of local media group with the cooperation of state, and in the broadband access on the need to work with China Telecom and China Netcom cooperation. This alliance will become a provider of wireless value-added business alliance with China Mobile? We do not exclude this possibility, as telecom operators and local media companies control customer billing system, prepaid cards may no longer grand interactive TV content as method of payment. "

Indeed, Chen's strategy is doing, is the reason of Sony, Microsoft and other giants have failed to achieve the strategic plan to achieve. Had in the online gaming, Chen successfully create their own unique business model and great success. Now facing much larger than the game is also much more complex network television, mobile phone platform, Chen also face much greater challenges.

National radio and television, telecommunications intertwined content areas, as a private entrepreneur order to successfully integrate the resources of multi-well is not easy, at least from now on Mr. Chen to promote "box" speed run, Chen made the attempt in this industry is certainly difficult.

Even Mr. Chen personally think that this little adventure, but he also risks in this area that the level of return compared with its worth. "I only hope that this community gave me the time period of relative stability, as long as one to two years of the industrial environment, Shanda will become a very great cultural enterprise." Mr. Chen said of.

Young Emperor network business man of the hour

- Zhao Xiao






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