Mr. Chen in the hands of the big box will determine the success or failure within the next few years
"Internet Week" reports Shanghai Shanda chairman and CEO Chen Tianqiao in February 2005 to acquire 19.5% stake in the form of Sina began their strategic expansion in 2005, the road.
By 2005, Chen was considered lucky to seize the opportunity to network games. Among 2005, Chen used his strategic vision and layout to prove itself as a new generation of energy entrepreneurs. But also in that year, Chen finally took his hands out a lot of cash.
Worth doing the business of life
By the end of 2005, Shanghai Shanda announced several network news operations start of the game for free. Some analysts believe that, from the start, Mr. Chen is not really want to do online games, and he is really interested in cultural matters. In the grand listing, Chen told the media, interactive entertainment is the life he really wanted to do something.
In fact, in 2004, the process of listing a grand, grand has been very clear that their future path is a "Disney China", as from a single online game operators to develop diverse content production, media company. With Mr. Chen's words is "not just a game, there is the media."
At that time some analysts believe that Wall Street may be made to meet Mr. Chen and a rather high-profile stance. But since then numerous operational point of view, Mr. Chen for the future direction of Shanda already intended. In the grand launch, its official name is also followed from Shanghai Shanda Interactive Entertainment Limited to "Shanda Interactive Entertainment Limited." The same level in the Alumni Chen Fudan University, Shanghai, SMG president Li Ruigang also be absorbed into the big board.
Mr. Chen clearly said: "The grand will learn the light of HBO, Time Warner, Disney's approach to building the Group's business model. In 5 to 10 years, or longer, the grand is a Disney had to go away over the road. like a Mickey Mouse by Disney as to create a three-dimensional entertainment world. "In short, a grand you want to allow themselves to be a digital entertainment empire.
Layout of the three major entertainment platform
October 2005, Shanda and Mitac Group Launches EZ Mini. The launch of this product, Chen very excited: "This marks the grand has been able to establish a unified platform based on three major new business structure to a new five-year development for the company to lay a good foundation."
Mr. Chen is more like the kind of large business users, it is clear that a simple online games PC users already can not meet Mr. Chen's appetite, Shanghai Shanda began to break their dependence on the PC terminal. Mr. Chen said: "Shanda has been working to meet the needs of home users set up an interactive entertainment platform. Now we have conducted a platform based on TV shows and home users spending habits of Web content integration, and strive to provide the most home users in China for the interactive entertainment content. "
Beginning in 2004, a grand use of the financial market to 4.5 billion acquisition of many Internet companies (including Sina shares included), the integration of games, literature, music, information services and many other content.
According to Mr. Chen's strategic vision, a grand through the computer, television and handheld devices 3 platform, rich Internet content to the greatest extent possible to the consumer, especially the potential of home entertainment users.
Mr. Chen is the most attractive late in his hand that could not open "box." In 2005, the year the media have speculated that this "box" look, but until recently only to their own grand "box" push the market up. IPTV grand tour this began, but Mr. Chen has been clear to the outside world, his hands Box is not just to provide IPTV, can also provide more services. Mr. Chen said: "In 2005, chess games, online games and other entertainment content can be provided in a television platforms. Shanda to provide content for network TV, the network moved the game on TV."
The success of the box
"It's grand, to a critical period that will be a good no one can go beyond the kingdom. Done, a grand will be within two years beyond. This year will be the grand fateful turning point. If gamble, then I will charge big win, I have Bacheng sure. "former vice president of Shanghai Grand Zhu Weilian commented," IPTV is a big priority is the needs of home entertainment strategy, we call 'down strategy '. Now, some people clapped his hands was stomping, though policy barriers high, not optimistic about the outside world, but certainly Mr. Chen has his way. "
In the previous evaluation of Mr. Chen and among people, even the most sober analysts are no exception, without exception, that Mr. Chen's smart. But the face of Mr. Chen's "box", even the most optimistic people will give a pessimistic reasons.
"Shanda's interactive television program may be difficult and not smooth sailing," said Mary Meeker, "because the big need in the content of local media group with the cooperation of state, and in the broadband access on the need to work with China Telecom and China Netcom cooperation. This alliance will become a provider of wireless value-added business alliance with China Mobile? We do not exclude this possibility, as telecom operators and local media companies control customer billing system, prepaid cards may no longer grand interactive TV content as method of payment. "
Indeed, Chen's strategy is doing, is the reason of Sony, Microsoft and other giants have failed to achieve the strategic plan to achieve. Had in the online gaming, Chen successfully create their own unique business model and great success. Now facing much larger than the game is also much more complex network television, mobile phone platform, Chen also face much greater challenges.
National radio and television, telecommunications intertwined content areas, as a private entrepreneur order to successfully integrate the resources of multi-well is not easy, at least from now on Mr. Chen to promote "box" speed run, Chen made the attempt in this industry is certainly difficult.
Even Mr. Chen personally think that this little adventure, but he also risks in this area that the level of return compared with its worth. "I only hope that this community gave me the time period of relative stability, as long as one to two years of the industrial environment, Shanda will become a very great cultural enterprise." Mr. Chen said of.
Young Emperor network business man of the hour
- Zhao Xiao
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